Additionally, you may hide the address if your business operates out of your home, depending on your business type. A post office box won’t be sufficient for Google. Note: Per Google’s rules, you must have a physical address for your location. Then, you can request a verification method from Google and receive verification via postcard or phone call. If you don’t have access to this email address, you need to wait a few days for Google to verify who created the page. If your business was claimed by someone else, it shows up with an email address. Once you receive your code, input it onto your profile. Then, put in the basic information about your business and await a postcard or call to verify your identity. If it doesn’t show up, create a new profile. Go to Google My Business Profile Manager and click “Manage Now.” From here, log in to or create a Google Account and enter your business name and city. This is why it’s important for you to claim your Google My Business profile and manage it closely. It isn’t uncommon for a phone number to be incorrect, a street address to be missing a number, or a past business to not be marked as closed. Even worse, the information that exists for your business may be wrong. If a customer is trying to find your business, there may be no results. This is bad for your business’s SEO strategy. Without a Google My Business profile it’s unlikely your business will show up on Google Maps and the local pack. Why Google My Business Is Important for Your Small Business The purpose of a GMB profile is to add business information, have your business show up on Google Maps, provide important information to searchers, and receive business reviews. Business owners can create or claim a listing of their business. Google My Business is a listings platform provided by Google. With a properly optimized Google My Business Profile, you can obtain better rankings and improve your local SEO.The purpose of a GMB profile is to add business information, have your business show up on Google Maps, provide important information to searchers, and receive business reviews.Google My Business is a listing platform provided by Google for business owners can create or claim a listing of their business.You will of course be able to re-modify your attributes if necessary from your account. To add attributes to your listings, go to your Google My Business account, in the Info > Add attributes > Edit section. Quality attributes: relating to a service or product offered by the establishment.Ītmosphere attributes: e.g. Subjective attributes Dependant on the opinions left by users and which you cannot modify. Offer attributes: Strongly dependent on the category, this will be for example: “new car sale”, “second-hand car”, “oil change”.Ĭustomer attributes: Specifies whether the sign is adult-only, family-friendly, LGBT-friendly etc. Services specific to catering: delivery, brunch, rooftop, terrace, fireplace, concert, booking possible, etc. Service attributes: Often services such as wifi, changing rooms or toilets. For example, credit card, cheques or mobile payment. Payment attributes: To indicate which types of payment are accepted. They can be modified by the owner of the Google My Business listing and report objective characteristics about the establishment.Īccessibility attributes: To indicate whether the point of sale is wheelchair accessible, whether there is a lift, a car park, etc. For example, when you search for “bar with Wifi” or “pizzeria with terrace”, your establishment will have a better chance of being displayed if you have completed your attributes on this subject!Īlso note that if you add attributes, it will help you to naturally move up in the search results since Google will know that you are working on this subject and that the information for your outlet will be more likely to be up to date than those of your competitors. The attributes are mainly used to improve Google’s algorithm to enable the search engine to return proposals that better correspond to the expectations of users. Generally speaking, the eligibility for different attributes therefore depends on the main category of your sign. For example the attribute “terrace” will not be available for a bank branch. The list of available attributes varies according to the type of outlet. They appear in the form of pictograms on the Google My Business pages or on Maps, as in the photo below. ![]() What are Google My Business attributes?Īttributes are features that allow users to know what your establishment offers. These have a strong impact on your natural referencing, provided you know how to use them. Everything about Google My Business attributesĪs of 2016, Google has launched a new feature that allows you to add attributes to the Google My Business listings of retailers. The aim is to improve your Local SEO by placing you on as many queries as possible, all of which target one aspect of your business.
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